Ph.D. Programme in Commerce and Business Studies

  • YEAR OF IMPLEMENTATION: The Syllabus will be implemented from Academic Year 2016-17 onwards.

    The Ph.D course work shall involve Four papers and Dissertation Viz.
    i. Research Methodology
    ii. Computer Application
    iii. Review of Research Work
    iv. General Management
    v. Dissertation and Via-Voc
    Ph.D. Course Work Syllabus

    Paper – 1st Research Methodology (101)

    Unit I
    Introduction: Definition of Research, Qualities of Researcher, Components of Research Problem, Various Steps in Scientific Research, Types of Research; Hypotheses Research Purposes - Research Design - Survey Research - Case Study Research.

    Unit II
    Data Collection: - Sources of Data: Primary Data, Secondary Data; Procedure Questionnaire - Sampling Merits and Demerits - Experiments - Kinds - Procedure; Control Observation - Merits - Demerits - Kinds - Procedure - Sampling Errors - Type-I Error - Type-II Error.

    Unit III
    Research Reports: Structure and Components of Research Report, Types of Report, Good Research Report, Pictures and Graphs.

    Unit IV
    Quantitative Methods : Meaning and definition of quantitative method, Arranging data to convey meaning – Tables, Graphs and Frequency, Distribution, Measures of Central Tendency and Dispersion, Simple and Multiple regression and correlation, Association of Attributes, Probability – probability Distributions, Binomial, Poisson and Normal, Linear Programming - Formulation and Graphical solution to two, variables – Assignment Problems, Transportation problems, Queuing Theory – Single Server And Multi-Server

    Unit V
    Markov chains with Simulation Techniques – Monte Carlo Simulation, Game theory – 2x2 zero sum game with dominance – pure strategy and mixed strategy, Decision Theory – 5 criteria of decision making, Chi-square, Discriminant Analysis, Factor Analysis, Cluster Analysis, Multidimensional Scaling, ‘T’ Test, ‘F’ Test, ‘Z’ Test

    Paper- 2nd Computer Application (102)

    Unit I
    Introduction : Classification of computers, computer memory, types of software’s: application of system software’s operating systems and types, single user, multi user, multi-tasking single tasking, application of computer for business and research.

    Unit II
    Data Communication and networks : Data communication concepts, local area network, wide area network, internet, intranet, extranet, website. Email, search engines-enterprise E communication and E collaboration

    Unit III
    MS Office and its application : File handling in window, various versions of MS Office, M S-Word: Test formatting, Mail merge, Macro, M S-Excel: Features, various formulas and functions M.S. Power Point: Creating presentations and adding effects.

    Unit IV
    SPSS : Introduction to SPSS: Definition, objectives and features, data analysis using SPSS: Data entry creating variables, switching to data labels, data analysis: Frequencies, recording into different variables, cross tabulations and layers.

    Unit V
    Application of Internet in research : INFLIBNET, Use of Internet, sights (DOAJ), Use of E Journals, Use of E library, use of EBSCO HOST online database of Academic Libraries.

    Paper – 3rd Review of Research Work (103)

    Unit I
    Examining the methods of evaluating and interpreting published Research, Developing skills needed to research available literature for information relevant to a given topic, Exploring the principles and techniques of topic/project development and testing.

    Unit II
    Examining the methods of evaluating and interpreting data collected in the research process, Developing an understanding of the various statistical methods that can be used to analyze data.

    Unit III
    Demonstrating the ability to use statistical analysis tools and apply them in decision making activities, Demonstrating the ability to create a template document that can be used to complete your research project or thesis.

    Unit IV
    Paper writing and report generation : Basic concept of Paper / Thesis writing and report generation, writing Research Abstract, Introduction, review of literature, Result, Conclusion, Concepts of Bibliography and References; significance of report writing, steps of report writing, Types of Research reports. Methods of presentation of report. Formats of publication in research general.

    Study Plan:
    The course work classes are mandatory to attend.
    The assignment should be submitted time to time.
    Evaluation examinations will be held in the end of course work.

    Paper – 4th GENERAL MANAGEMENT (104)
    Paper – 5th Dissertation

    UNIT - 1
    Management: History, approaches - development of various schools of thought, from scientific management to post modern management (current). Short comings, pitfalls, strengths and threats of various approaches. The trend during and after the Post liberalization era.

    UNIT - 2
    Point planning, rule, strategy, strategic issues based 'on planning orientation. Decision making - types, resources, rational decisions, decision tree, implications of group decision making on management.

    UNIT - 3
    Strategy leads to structure: Types of organizational structures. Organizational Design, Chart and Departmentalization, Span of control, Authority-responsibility, centralization -decentralization, delegation, Theories of organizations, Boundary less and structure less organization, Empowering and authority - reasonability functions.

    UNIT - 4
    Motivation and leadership (No theories) significance, relevance and purpose on Managerial performance. Control - Types - Production, Financial and Human resources - feed forward control. Control leads to planning and reorganizing - Control as end result variable.

    UNIT - 5
    Management Today: Ethical issues in Management, Competitive Advantage SWOT analysis -Compliance &.quality audit. Core competence and Business Process Out sourcing (BPO),Re-Engineering, Internationalization of business, TQM and employee work culture, Boundary less organization, Performance of out sourcing, Future trends. References:

    1. Koontz, H and Wechrich. H. Management, 10th ed., New York, Mc Graw Hill.
    2. Luthans, F. Organizational Behaviour, 7th ed., New York, Mc Graw Hill.
    3. Robbins, S.P. Management, 5th ed., New Jersey, Englewood Cliffs, prentice Hall of Inc.
    4. Robbins, S.P. Organizational Behaviour, 7th ed., New Delhi, Prentice Hall of India.
    5. Singh, Dalip Emotional Intelligence at work, Response Books, Sage Publications, Delhi.

    Advanced Marketing Management

    The objective of this course is to prepare students to read and understand the literatures and the stimulate new research interests in the field of marketing.

    1. Marketing – Basics, Present day importance of marketing in national and global context; Consumer Behaviour – Decision Makint Perspectives, Improving the judgement process, Models of consumer behaviour; Marketing Information System – Marketing Research System and Marketing Decision Support System.

    2. Research Methods in Marketing – Quantitative and Qualitative Research in Marketing, Attitude Measurement and Scaling Techniques, Product Research, Test Marketing, Advertising Research, Media Research, Motivation Research.

    3. Strategic Marketing – Custimer, Competitor and Environmental Analysis; SWOT Analysis, BCG Framework model, Porter’s Model, GE Model, McKinsey Model, Market Leader, Challenger, Follower and Nicher Strategies; Market Entry/Exit Decision; Marketing Mix Strategies; Sustaining Competitive Advantage and Core Competence.

    4. Logistics and Supply Chain Management; Retail Merchandising – Retailers’ Marketing Mix, Product Merchandising and Display, Vendor Relations, Pricing and Mark Downs, e-retailing, Customer Relationship Management – Customer Life Time Value Customer Acquisition Development and Retention, Brand and Customer Equity.

    5. Entrepreneurial Marketing – New Venture Initiation, Low budget or no budget Market Research, Alternatives to high cost advertising. Multinational Marketing – Overseas Market Research, Legal Dimensions of Multinational Marketing, New Techniques, The Social Impact of Marketing – Social Impact Analysis.

    1. Kotler, P., Marketing Management; Analysis, Planning, Implementation and Control, New Delhi, MacMillan
    2. Schiffman, L.G. and Kanuk, L.L., Consumer Behaviour, New Delhi, PHI.
    3. Belch, G.E. & Belch, M.A., Introduction to Advertising and Promotion, Chicago, Irwin.
    4. Porter, M.E., Competitive Advantage : Creating, Sustaining Superior Performance, New York, Free Press.
    5. Keegan, W., Global Marketing Management, Englewood Cliffs, New Jersey, PHI.
    6. Levy, M & Barton, A.W., Retailing Management, Irwin, London.

    Advance Financial Management

    I. Valuation of straight and convertible Bonds, Bond Price volatility, Duration of Bonds, Term structure of Interest rates. Valuation of Equity shares with and without Bonus Issues. Optional capital structure decisions.

    II. Mathematics of Finance for portfolio construction; Diversification of unsystematic risk and portfolio construction; Optional portfolio selection through Markowitz model, Sharpe model and Lagronge multiplier techniques, Active portfolio management under CPP and CBP; Performance Evaluation of Portfolio.

    III. Valuation options through Black & Scholes model; Option combination, Option Greeks and Delta hedging through option. Valuation futures, Futures mechanism, B-hedging through futures. Valuation of swaps, swap mechanism and cost of capital reduction through swaps.

    IV. International Financial system – An overview, Exchange Rate Determination, International parity theorems and fisher effect, Management of Foreign Exchange Exposure through forwards, money market instruments and options.

    V. International Accounting and Reporting, International Accounting – Importance and Scope, foreign transactions – recording and translations, consolidation of foreign financial statements, foreign financial statement analysis and reporting - segment and interim, multinational transfer pricing and international taxation.

    1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt. Ltd., New Delhi.
    2. V.K.Bhalla, Financial Management and Policy, Anmol Publications Pvt. Ltd., New Delhi.
    3. Brealey, Richard A and Myers Stewart C., Principles of Corporate finance, Tata McGraw Publishing Company Ltd., New Dehli.
    4. Van Horne, James C., Financial Management and Policy, Prentice Hall of India Ltd., New Delhi.
    5. Prasanna Chandra, Financial Management: Theory and Practice, Tata McGraw Hill Publishing Company Ltd., New Delhi.
    6. Introduction to Financial Accountings – Charles T. Horngren, Gary L. Sundem & John a. Elliott, Pearson Education, Asia.
    7. Advance Accountancy – R.L. Gupta & M. Radhaswami, Sultan Chand & sons, New Delhi.
    8. Needless, Belverd, etc. Financial and Management Accounting, Boston, Houghton, Miffin Company.


    Unit - 1
    ORGANISATIONAL CULTURE : Meaning, Scope Nature Dimensions, distinction between culture & climate - value in culture - Organizational culture in MNC's - Managing multiculturalism & Diversity. Meaning of organizational effectiveness, strategies to improve organizational effectiveness and cultural implications Global and Cross cultural issues to HRM.

    Unit - 2
    INTERNATIONAL IMPLICATIONS OF HRM Managing HR in an International business-changing environment of firm - strategic planning & HR management, Information Technology & HR, Improving International Assignments through selection, Training, & Maintaining International employees.

    Unit - 3
    EMOTIONAL INTELLIGENCE : Emotional Intelligence-meaning, scope, self-image, awareness, perception, Knowledge and esteem - matching personality and Job, ethical decision making behavior, Transactional analysis - Ego states, Transactions, life position, strokes, games sweat shirts, Rackets, time-structuring - Impression management empathy neuro Linguistic Programming NLP.

    Unit - 4
    ORGANISATIONAL DEVELOPMENT : OD - concepts, nature, scope, Interventions-Intervention strategies - conditions for failure/success in OD efforts, issues in OD, OD trends in India - OD in International settings, OD and Organisational Effectiveness.

    Unit - 5
    HUMAN RESOURCE DEVELOPMENT : HRD - meaning, scope, importance HRD across cultures, Organisational Training systems, view, needs assessment, training programmes evaluation, performance appraisal design & development, legal issues, implementation & evaluation, role of appraisals in managing performance, career development & planning, factors affecting career -choices - responsibilities of Employers/managers, career counseling, designing career development, system career programmes for special group.

    Unit - 1
    1. Aswathappa, K., HRM & Personnel Management –, TMH
    2. C.B.Mamoria, Personnel Management, Himalaya
    3. Monappa, Personnel Management
    4. C.B.Mamoria, Industrial Relations, Himalaya
    5. Robbins, Human Resource Management


    Unit - 1
    Concept of Operations Management - Characteristics of Manufacturing sector and service sector -Evolution of Operations Management Discipline - Concepts and Calculations of Productivity -Productivity Techniques - Productivity improvement measures.

    Unit - 2
    Types of production systems - Job shop industry, Process Industry, Project type of industry, Mass production Industry with product layout, process layout and cellular manufacturing system Product design and Process selection - Make or buy decision using the Break-even -analysis.

    Unit - 3
    Supply Chain Management Logistics Management Forecasting Techniques Aggregate planning Inventory Management for dependent and independent demands - NW-1, MRP-11, ERP and use of Simulation technique for decision making inventory management.

    Unit - 4
    Concept of Total Quality Management - Quality Philosophies of Deming, Cross by and Miller Statistical Quality Control technique – Continuous Improvement Strategies, Deming -wheel -Taguichi Techniques, Seven- QC tools - TQM culture, Quality Circle Six Sigma - ISO Certification Process.

    Unit - 5
    Principles of organizational transformation and re-engineering - fundamentals of process reengineering,preparing the work force for transformation and re-engineering; methodology -guidelines Analytical and process tools and techniques Information and communication technology - Enabling role of IT in re-engineering.

    1. Production and Operations Management, M.E.Thukaram Rao, New Age International Publishers, 1st Edition, 2010
    2. Production and Operations Management, R.Pannerselvam, PHI Publication, 2003.
    3. Adam, E.E. & Ebert, RL. Productions & Operations Management, 6th ed. New Delhi, PHI, 1995.
    4. Amrine Harold T. etc. Manufacturing Organisation & Management, Englewood Cliffs, New Jersey PHI, 1993.
    5. Buffa, E.S. Production & Operations Management, New York, John Wiley, 1987.
    6. Chary, S.N. Production & Operations Management, New Delhi, TMH, 1989.
    7. Dobler, Donals W and Lee, Lamer, Purchasing and Materials Management, New York, McGraw Hill, 1984.

    Advance study on Information System Management

    Unit-1 Software Engineering and Management
    Software Engineering approach, Software Engineering processes, Software quality, software project planning and management, Software Engineering challenges

    Unit-2 Advance study on Database Management
    Concept of database, Normalizations, SQL, T SQL, PL SQL, Concurrency control, distributed database, security feature, query optimization.

    Unit-3 Information System security
    Concept of information security, cryptographic techniques, Symmetric key algorithm, Asymmetric key algorithm, Public Key Infrastructure, Internet security protocol Unit-4 Data Communication
    Date encoding, Data link control, ATM and Frame relay, network security, distributed application Unit - 5 Information system Audit
    Introduction to Information system audit, evaluating asset safeguarding and data integrity, evaluating system efficiency and effectiveness, managing information systems audit functions

    1. Ron Weber, Information System Controls and Audit, Pearson Education Asia, LPE edition
    2. Pankaj Jalote, An Integrated Approach to Software Engineering, 3rd edition, Narosa
    3. Atul Kahate, Crypotography and Network Security, Tata McGraw-Hill
    4. Rajesh Narang, Database Management Systems, PHI-publication
    5. William Stallings, Data and Computer Communication, sixth edition, EEE -PHI-publication

    Paper – 5th Dissertation and Via-Voc (105)

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